Sanibel Sea School
Sanibel Sea School is dedicated to teaching children about the ocean and the vital role it plays in our lives. At Sanibel Sea School, the ocean is a classroom where fun and adventure go hand in hand with learning. A holistic, scalable brand architecture was developed to evolve as the school grows and expands its outreach.
360° Brand Architecture
The brand architecture includes master and inline logos, illustrations and icons.
Brand Extension: Patches, Awareness Campaign, Signage and Sticker
The style guide includes guidance for brand stewardship, tone and voice, and visual executions.
Top Row: The website was developed in accordance to the brand style guide. Co-branded web banner, center and Facebook page, right.
Bottom Row: Co-branded Banner Ads
Sanibel Sea School apparel includes merit patches and t-shirts.
Images of the “#Go Commando” button, Ocean Discovery Center Signage and home page courtesy of Sanibel Sea School.
Home page illustration by Jerimiah Brown.
© 2017 Joe Abe Design + Creative Direction