joe abe / design + creative direction

Sanibel Sea School

Sanibel Sea School is dedicated to teaching children about the ocean and the vital role it plays in our lives. At Sanibel Sea School, the ocean is a classroom where fun and adventure go hand in hand with learning. A holistic, scalable brand architecture was developed to evolve as the school grows and expands its outreach.

360° Brand Architecture

The brand architecture includes master and inline logos, illustrations and icons.

Stationery System

Brand Extension: Patches, Awareness Campaign, Signage and Sticker

The style guide includes guidance for brand stewardship, tone and voice, and visual executions.

Top Row: The website was developed in accordance to the brand style guide. Co-branded web banner, center and Facebook page, right.

Bottom Row: Co-branded Banner Ads

Sanibel Sea School apparel includes merit patches and t-shirts.

Images of the “#Go Commando” button, Ocean Discovery Center Signage and home page courtesy of Sanibel Sea School.

Home page illustration by Jerimiah Brown.

© 2017 Joe Abe Design + Creative Direction