joe abe / design + creative direction

RayBan

The RayBan sourcebook serves as a showcase for the company’s eyewear and accessories. Using found and original photography shot in New Orleans by Peter Arnell, the sourcebook extended ad campaign themes. The visual exploration helped guide the look and feel of the sourcebook.

Advertising / Print Collateral

Agency: Arnell Group

© 2017 Joe Abe Design + Creative Direction