joe abe / design + creative direction

Koneko Cat Café

Inspired by Japanese cat cafés and culture, Koneko’s central mission is finding permanent homes for at-risk rescue cats by providing a space for people to interact with adoptable cats in a natural setting. Premium coffees, teas and Japanese snacks complete the unique experience.

360° Branding

In-house: Menus, To-go Cups, Business and Social Media Cards

The storefront includes a custom black patina and enameled steel sign and bracket. The outdoor mural, “Tagging Cats”,  was painted by artist Tim Diet.

Wayfinding and Information Graphics with a wink and nod to the cats

Koneko merchandise and promotions include t-shirts, totes and coffee mugs.

Exhibition listings provide details for featured artists at Koneko.

Koneko location photography:
David Williams

Original Koneko logo design:
Susan Easton/From the Road

© 2017 Joe Abe Design + Creative Direction