joe abe / design + creative direction


Listed by Industry Verticals

Automotive, Technology & Communications

Daimler Chrysler, Germany/US: DayOne IPO Program

Honda: Web Site Design/Development

ITT: Television, Web Site, Collateral/Advertising

SAP: Digital Advertising

Sun Microsystems: Brand Advertising

TIM (Telecom Italia Mobile), Italy: Annual Report


Fashion, Retail & Photography:

Ann Taylor: Credit Card Program Design

Banana Republic: Brand Advertising

Marui Department Stores, Japan: Brand/Advertising

Opera Gallery: Brand & Identity System

Paul Mitchell: Advertising/Packaging

RayBan: Sourcebook/Catalog

Shadow Box Ink: Company & Product Launch, Web Site

Spiewak Outerwear: Brand Mark

Svend Lindbaeck, Photographer: Brand/Identity System


Financial Services:

CapitalOne: Retail and Institutional Advertising

Credit Suisse First Boston: Collateral/Advertising

Fleet Bank: Web Site Design/Development

GMAC: Web Site Design/Development

Morgan Stanley: Print Collateral

Janus Institutional Asset Management: Brand System

TIAA-CREF: Print Collateral

Travelex: Brand Mark

Food, Beverage & Pharmaceutical:

Bayer: Annual Report

Diet Coke: Brand Advertising

Kobrand Wine & Spirits: Packaging/Collateral

Lipton Teas: Packaging Graphics


Television, Recording & Entertainment:

Atlantic Records: CD Packaging/Promotional

Biography Channel: Environmental Graphic Program

Elektra: CD Packaging/Promotional Projects

Showtime Networks: Promotional/On-air Graphics

Syfy Channel: Promotional/Press Kit

USA Networks: Promotional/On-air Graphics


Agency & In-house Experience includes:

Arnell Group Brand Consultants, Art Director

Doremus Advertising, Freelance Art Director


Gotham, NYC

InterBrand, Design Consultant

Kirshenbaum Bond + Partners, Design Consultant

M. Barry and Co.

M&C Saatchi, Design Consultant

Red Herring Design, Designer

Siegal + Gale, Design Consultant



UX Design, Creative Director

© 2017 Joe Abe Design + Creative Direction